OLYMPIC SWIMMER’S ADVICE TO KEEP KIDS SAFE THIS SWIM SEASON

STORY FORMAT: VO/SOTVO (3 OPTIONS), PKG & TEASES BELOW Producers, There are 3 different sound bites for the VO/SOTVOs below, the same VO works for each {**ANCHOR ON CAM**} AN OLYMPIC SWIMMER WHO HAD A DROWNING-SCARE AT A WATERPARK WHEN HE WAS A KID... HAS ADVICE TO KEEP YOUR KIDS SAFE AT THE POOL THIS SUMMER. {**TAKE VO**} CULLEN JONES WON TWO GOLD AND TWO SILVER MEDALS IN THE TWO-THOUSAND-EIGHT AND TWO-THOUSAND-TWELVE OLYMPICS. HE ALSO SET A WORLD RECORD. BUT WHEN HE WAS FIVE... HIS INNERTUBE FLIPPED OFF AN AMUSEMENT PARK SLIDE AND HE COULDN'T SWIM UP TO GET AIR. HE SAYS A LIFEGUARD SAVED HIS LIFE. HIS PARENTS ENROLLED HIM IN SWIM LESSONS AFTER THAT AND NOW HE'S PASSIONATE ABOUT MAKING SURE ALL KIDS TAKE SWIM LESSONS. [CG: Cullen Jones, Olympian/Leslie's Water Safety Expert] {**TAKE SOT/VO-OPTION #1**} "64% of black Americans don't know how to swim. 54% of Latino Americans don't know how to swim and 36% of Caucasians don't know how to swim. So this is an everyone problem, and we can solve that by having swim lessons." [OUTCUE: HAVING SWIM LESSONS] [TRT= 14] {**VO**} JONES AND LESLIE'S POOLS ARE TEAMING UP WITH 'THE BOYS AND GIRLS CLUB OF AMERICA' AND 'THE RED CROSS' TO HELP COVER THE COST OF SWIM LESSONS FOR FAMILIES WHO CAN'T AFFORD THEM. YOU CAN DONATE IN-STORE OR ONLINE AT LESLIE'S POOL... DOT... COM... SLASH... DONATE. JONES ALSO SAYS IT'S IMPORTANT TO CHECK YOUR WATER QUALITY BECAUSE EVEN THOUGH WATER LOOKS CLEAR... IT DOESN'T MEAN IT'S CLEAN. YOU CAN DO THAT AT A STORE OR TEST IT YOURSELF AT HOME. FINALLY... JONES SAYS BE SURE TO SECURE YOUR POOL WITH POOL COVERS... GATES OR ALARMS. BY THE WAY... JONES WILL BE AT THE PARIS OLYMPICS THIS SUMMER... CHEERING ON TEAM U-S-A! _________________________ {**ANCHOR ON CAM**} AN OLYMPIC SWIMMER WHO HAD A DROWNING-SCARE AT A WATERPARK WHEN HE WAS A KID... HAS ADVICE TO KEEP YOUR KIDS SAFE AT THE POOL THIS SUMMER. {**TAKE VO**} CULLEN JONES WON TWO GOLD AND TWO SILVER MEDALS IN THE TWO-THOUSAND-EIGHT AND TWO-THOUSAND-TWELVE OLYMPICS. HE ALSO SET A WORLD RECORD. BUT WHEN HE WAS FIVE... HIS INNERTUBE FLIPPED OFF AN AMUSEMENT PARK SLIDE AND HE COULDN'T SWIM UP TO GET AIR. HE SAYS A LIFEGUARD SAVED HIS LIFE. HIS PARENTS ENROLLED HIM IN SWIM LESSONS AFTER THAT AND NOW HE'S PASSIONATE ABOUT MAKING SURE ALL KIDS TAKE SWIM LESSONS. [CG: Cullen Jones, Olympian/Leslie's Water Safety Expert] {**TAKE SOT/VO-OPTION #2**} "We all have that crazy uncle that pushes us in and says, this is all you'll be fine. It's survival. No, that is how we breed negative experiences around water. We do not want that. You want to have swim lessons with a licensed provider or someone who has been trained in teaching people how to swim." [OUTCUE: TEACHING PEOPLE HOW TO SWIM.] [TRT= 17] {**VO**} JONES AND LESLIE'S POOLS ARE TEAMING UP WITH 'THE BOYS AND GIRLS CLUB OF AMERICA' AND 'THE RED CROSS' TO HELP COVER THE COST OF SWIM LESSONS FOR FAMILIES WHO CAN'T AFFORD THEM. YOU CAN DONATE IN-STORE OR ONLINE AT LESLIE'S POOL... DOT... COM... SLASH... DONATE. JONES ALSO SAYS IT'S IMPORTANT TO CHECK YOUR WATER QUALITY BECAUSE EVEN THOUGH WATER LOOKS CLEAR... IT DOESN'T MEAN IT'S CLEAN. YOU CAN DO THAT AT A STORE OR TEST IT YOURSELF AT HOME. FINALLY... JONES SAYS BE SURE TO SECURE YOUR POOL WITH POOL COVERS... GATES OR ALARMS. BY THE WAY... JONES WILL BE AT THE PARIS OLYMPICS THIS SUMMER... CHEERING ON TEAM U-S-A! _________________________ {**ANCHOR ON CAM**} AN OLYMPIC SWIMMER WHO HAD A DROWNING-SCARE AT A WATERPARK WHEN HE WAS A KID... HAS ADVICE TO KEEP YOUR KIDS SAFE AT THE POOL THIS SUMMER. {**TAKE VO**} CULLEN JONES WON TWO GOLD AND TWO SILVER MEDALS IN THE TWO-THOUSAND-EIGHT AND TWO-THOUSAND-TWELVE OLYMPICS. HE ALSO SET A WORLD RECORD. BUT WHEN HE WAS FIVE... HIS INNERTUBE FLIPPED OFF AN AMUSEMENT PARK SLIDE AND HE COULDN'T SWIM UP TO GET AIR. HE SAYS A LIFEGUARD SAVED HIS LIFE. HIS PARENTS ENROLLED HIM IN SWIM LESSONS AFTER THAT AND NOW HE'S PASSIONATE ABOUT MAKING SURE ALL KIDS TAKE SWIM LESSONS. [CG: Cullen Jones, Olympian/Leslie's Water Safety Expert] {**TAKE SOT/VO-OPTION #3**} "Find the teacher. If it's not the first one, it's okay. Maybe there's another one. Just keep trying. I had a relentless mom that said I was going to learn to swim. 20 years later I became an Olympian. So thank you mom!" [OUTCUE: SO THANK YOU MOM] [TRT=11] {**VO**} JONES AND LESLIE'S POOLS ARE TEAMING UP WITH 'THE BOYS AND GIRLS CLUB OF AMERICA' AND 'THE RED CROSS' TO HELP COVER THE COST OF SWIM LESSONS FOR FAMILIES WHO CAN'T AFFORD THEM. YOU CAN DONATE IN-STORE OR ONLINE AT LESLIE'S POOL... DOT... COM... SLASH... DONATE. JONES ALSO SAYS IT'S IMPORTANT TO CHECK YOUR WATER QUALITY BECAUSE EVEN THOUGH WATER LOOKS CLEAR... IT DOESN'T MEAN IT'S CLEAN. YOU CAN DO THAT AT A STORE OR TEST IT YOURSELF AT HOME. FINALLY... JONES SAYS BE SURE TO SECURE YOUR POOL WITH POOL COVERS... GATES OR ALARMS. BY THE WAY... JONES WILL BE AT THE PARIS OLYMPICS THIS SUMMER... CHEERING ON TEAM U-S-A! ___________________ FORMAT: PKG, TRT: 2:20 {**ON CAM**} AN OLYMPIC SWIMMER WHO HAD A DROWNING-SCARE AT A WATERPARK WHEN HE WAS A KID... HAS ADVICE TO KEEP YOUR KIDS SAFE AT THE POOL THIS SUMMER. KRISTINA GUERRERO (GR-Rare-Oh) HAS HIS STORY. {**TAKE PKG**} {**SOT**} "I was at an amusement park and went down a ride right after my dad. He made me promise, hold onto this inner tube. Whatever you do, don't let go and I flipped upside down and I didn't know how to get up to the air." [TRT: 13] {**VO**} CULLEN JONES SAYS A LIFEGUARD SAVED HIM. [CG: Cullen Jones, Olympian/Leslie's Water Safety Expert] {**SOT**} "They say a child can have brain damage after being under the water for 30 seconds. And I was definitely under water for longer than that and had to be resuscitated." [TRT: 07] {**VO**} THAT SCARE SPURRED HIS PARENTS INTO ACTION. {**SOT**} "And then my parents said, never again. We're getting you into swim lessons." [TRT: 03] {**VO**} AND THOSE SWIM LESSONS LED JONES ON A JOURNEY TO THE OLYMPICS WHERE HE WON TWO GOLD AND TWO SILVER MEDALS. {**SOT**} "My first Olympics was in 2008. It was in Beijing, China, and I was a part of the four by 100 relay and we set the world record still standing today." [TRT: 09] {**VO**} NOW JONES IS ON A MISSION TO GET MORE KIDS INTO SWIM LESSONS. {**SOT**} "Most people don't understand that drowning is the number one single leading cause of accidental death under the age of four." [TRT: 06] {**VO**} AND ACCORDING TO THE C-D-C... IT'S THE SECOND LEADING CAUSE OF UNINTENTIONAL INJURY DEATH FOR AGES FIVE TO NINETEEN... BEHIND CAR CRASHES. {**SOT**} "And it is as simple as getting formal swim lessons." [TRT: 02] {**VO**} A STUDY PUBLISHED BY 'JAMA PEDIATRICS' SHOWS CHILDREN WHO TAKE SWIM LESSONS ARE 88-PERCENT LESS LIKELY TO DROWN SO JONES TEAMED UP WITH LESLIE'S POOLS TO HELP COVER THE COST FOR FAMILIES WHO CAN'T AFFORD THEM. {**SOT**} "From now all the way to October 31st, Leslie's is partnering with the Boys and Girls Club of America and The American Red Cross to help support water safety lessons all over the U-S." [TRT: 11] {**VO**} YOU CAN DONATE AT ANY STORE OR ONLINE AT LESLIE'S POOL DOT COM SLASH DONATE. (Please note: There is no 'S' on Pools) [CG: Instagram: @CullenJones] {**SOT**} "I had my son Ayvn in swim lessons as early as six months. Now I hear every day, daddy, we go swimming today, daddy, we go swimming today. Yes, sure we can go." [TRT: 08] {**VO**} BUT JONES SAYS BEFORE HE JUMPS IN HE MAKES SURE THE WATER IS CLEAN. CLEAR WATER MAY STILL CONTAIN CONTAMINANTS. POOL STORES WILL TEST IT OR YOU CAN DO IT YOURSELF AT HOME. {**SOT**} "Just take the water, get it tested regularly. Make sure that everyone is safe on the water." [TRT: 02] {**VO**} HIS FINAL SAFETY TIP... LOCK DOWN YOUR POOL. {**SOT**} "You want to make sure you secure the area, whether it be pool covers or gates, alarms. All of those things is very, very important." [TRT: 07] {**VO**} AND THIS SUMMER... HE'LL ALSO BE POOLSIDE IN PARIS... CHEERING ON TEAM U-S-A! {**SOT**} "I'm excited to be there and to see us swim really well. Hopefully bring home some golds!" [TRT: 06] {**END PKG**} (ON-CAM TAG) YOU CAN FIND MORE INFORMATION ABOUT WATER TESTING AND DIFFERENT PRODUCTS TO SECURE YOUR POOL AT LESLIES POOL DOT COM. (*Note: Pool has no 'S' on it) _________________________ TEASES: FROM NEARLY DROWNING AS A CHILD TO SWIMMING IN THE OLYMPICS... WE HAVE AN INCREDIBLE STORY COMING UP... AND SOME EXPERT ADVICE TO KEEP YOUR KIDS SAFE THIS SWIM SEASON. ### THE SUMMER SWIM SEASON IS HEATING UP! COMING UP... HEAR HOW AN OLYMPIC MEDALIST ALMOST DROWNED AS A CHILD. AND HE HAS IMPORTANT ADVICE TO KEEP YOUR KIDS SAFE IN THE POOL THIS SUMMER. ### COMING UP... HEAR HOW A SCARY EXPERIENCE A SWIMMER HAD AS A KID... LED TO HIM WINNING GOLD AT THE OLYMPICS LATER IN LIFE! ### COMING UP... ADVICE FROM AN OLYMPIC GOLD MEDALIST TO KEEP YOUR KIDS SAFE THIS SUMMER SWIM SEASON!