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ONLINE MAP HELPS PINPOINT PERFECT LEAF-PEEPING TIME

🍁🍂 Fall is calling! So swing through the drive thru, pick-up a Pumpkin Spice Latte & hit the open road! Travel expert Brittany Betts shows an online map that aims to pinpoint the time when fall colors reach their prime in your neck of the woods!

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STORY FORMAT: Plug-and-Play PKG PKG WITH MUSIC TRT: 1:27 PKG WITHOUT MUSIC TRT: 1:23 {**ON CAM**} IF YOU’RE LOOKING FOR SOMETHING FUN TO DO THAT DOESN’T COST A LOT OF MONEY... WHY NOT GO ‘LEAF-PEEPING? KRISTINA GUERRERO (Gr-RARE-Oh) TELLS US ABOUT AN ONLINE TOOL THAT HELPS PINPOINT THE PRIME-TIME WHEN THOSE FALL COLORS ARE POPPING. {**TAKE PKG**} {**VO**} SOMETHING MAGICAL HAPPENS WHEN TREES CHANGE COLORS EVERY FALL. {**SOT**} “My favorite season is the fall time.” [OUTCUE: THE FALL TIME.] [TRT: 02] {**VO**} BRITTANY BETTS WORKS FOR A VACATION RENTAL BUSINESS IN TENNESSEE’S SMOKY MOUNTAINS. SHE SAYS MANY TRAVELERS WANT TO SEE FALL COLORS SO HER COMPANY POSTED A MAP ONLINE WHICH PREDICTS WHEN FALL COLORS WILL REACH THEIR PEAK IN DIFFERENT PARTS OF THE COUNTRY. [CG: Brittany Betts, SmokyMountains.com] {**SOT**} “It was created mostly to give vacationers the ability to see an accurate depiction of when the leaves would change colors so that they knew when to visit.” [OUTCUE: KNEW WHEN TO VISIT.] [TRT: 10] {**VO**} THEY USE SEVERAL TYPES OF DATA TO MAKE THEIR PREDICTIONS. {**SOT**} “A lot of it has to do with temperature, precipitation, elevation, location.” [OUTCUE: PRECIPITATION, ELEVATION, LOCATION.] [TRT: 06] {**VO**} SO WHY DO LEAVES CHANGE COLOR? THEY USE CHLOROPHYL... A GREEN PIGMENT THAT CONVERTS SUNLIGHT TO ENERGY DURING THE WARMER MONTHS. BUT WHEN DAYS SHORTEN IN THE FALL... CHLOROPHYL FADES... REVEALING THE UNDERLYING RED... ORANGE OR YELLOW PIGMENT. THEN THE LEAVES SHED WHICH HELPS TREES CONSERVE ENERGY AND SURVIVE WINTER. A GREAT THING ABOUT FALL LEEF-PEEPING IS IT’S AFFORDABLE FUN. {**SOT**} “I think seeing the beauty that nature can offer in these different destinations is something that vacationers really value, especially because it doesn't cost them anything for the most part.” [OUTCUE: anything for the most part.] [TRT: 12] {**VO**} CHECK OUT SMOKY MOUNTAINS DOT COM... FORWARD SLASH PARK TO SEE WHEN FALL COLORS WILL PEAK IN YOUR NECK OF THE WOODS! {**END PKG**} {**ON CAM**} LEAVES GENERALLY CHANGE COLOR FROM MID-SEPTEMBER THROUGH EARLY NOVEMBER DEPENDING ON THE LOCATION THROUGHOUT THE U-S. ‘THE FARMER’S ALMANAC’ HAS AN ONLINE FALL FOLIAGE MAP TOO. THESE MAPS AREN’T PERFECTLY ACCURATE. SUMMER HEAT AND RAINFALL CAN ALTER THE TIME FRAME A BIT... BUT THEY CAN GIVE YOU A GOOD IDEA OF THE BEST TIME TO GO ‘LEAF-PEEPING.’ _________________________ TEASES: FALL IS CALLING! LEARN ABOUT AN ONLINE TOOL THAT COULD HELP YOU BECOME THE ULTIMATE LEAF-PEEPING PRO! **** THIS FALL... SEIZE THE OPPORTUNITY TO WITNESS MOTHER NATURE’S MASTERPIECE! WE'LL TELL YOU ABOUT AN ONLINE TOOL THAT HELPS CALCULATE THE PRIME TIME TO GO LEAF-PEEPING. **** GET YOUR CAMERAS READY! FIND OUT WHEN AND WHERE FALL COLORS WILL BE POPPING THIS FALL! **** EXPERIENCE THE MAGIC OF FALL WITHOUT SPENDING A FORTUNE. WE'LL TELL YOU ABOUT A TOOL THAT CALCULATES THE BEST TIMES TO GO LEAF-PEEPING.

RE-TRACKABLE PKG:

STORY FORMAT: Retrackable PKG TRT: 1:26 {**ON CAM**} IF YOU’RE LOOKING FOR SOMETHING FUN TO DO THAT DOESN’T COST A LOT OF MONEY... WHY NOT GO ‘LEAF-PEEPING? HERE'S A LOOK AT AN ONLINE TOOL THAT PINPOINTS THE PRIME-TIME WHEN FALL COLORS ARE POPPING. OR--- (REPORTER NAME--- HAS A LOOK AT AN ONLINE TOOL THAT PINPOINTS THE PRIME-TIME WHEN FALL COLORS ARE POPPING.) {**TAKE PKG**} {**VO**} SOMETHING MAGICAL HAPPENS WHEN TREES CHANGE COLORS EVERY FALL. {**SOT**} “My favorite season is the fall time.” [OUTCUE: THE FALL TIME.] [TRT: 02] {**VO**} BRITTANY BETTS WORKS FOR A VACATION RENTAL BUSINESS IN TENNESSEE’S SMOKY MOUNTAINS. SHE SAYS MANY TRAVELERS WANT TO SEE FALL COLORS SO HER COMPANY POSTED A MAP ONLINE WHICH PREDICTS WHEN FALL COLORS WILL REACH THEIR PEAK IN DIFFERENT PARTS OF THE COUNTRY. [CG: Brittany Betts, SmokyMountains.com] {**SOT**} “It was created mostly to give vacationers the ability to see an accurate depiction of when the leaves would change colors so that they knew when to visit.” [OUTCUE: KNEW WHEN TO VISIT.] [TRT: 10] {**VO**} THEY USE SEVERAL TYPES OF DATA TO MAKE THEIR PREDICTIONS. {**SOT**} “A lot of it has to do with temperature, precipitation, elevation, location.” [OUTCUE: PRECIPITATION, ELEVATION, LOCATION.] [TRT: 06] {**VO**} SO WHY DO LEAVES CHANGE COLOR? THEY USE CHLOROPHYL... A GREEN PIGMENT THAT CONVERTS SUNLIGHT TO ENERGY DURING THE WARMER MONTHS. BUT WHEN DAYS SHORTEN IN THE FALL... CHLOROPHYL FADES... REVEALING THE UNDERLYING RED... ORANGE OR YELLOW PIGMENT. THEN THE LEAVES SHED WHICH HELPS TREES CONSERVE ENERGY AND SURVIVE WINTER. A GREAT THING ABOUT FALL LEEF-PEEPING IS IT’S AFFORDABLE FUN. {**SOT**} “I think seeing the beauty that nature can offer in these different destinations is something that vacationers really value, especially because it doesn't cost them anything for the most part.” [OUTCUE: anything for the most part.] [TRT: 12] {**VO**} CHECK OUT SMOKY MOUNTAINS DOT COM... FORWARD SLASH PARK TO SEE WHEN FALL COLORS WILL PEAK IN YOUR NECK OF THE WOODS! {**END PKG**} {**ON CAM**} LEAVES GENERALLY CHANGE COLOR FROM MID-SEPTEMBER THROUGH EARLY NOVEMBER DEPENDING ON THE LOCATION THROUGHOUT THE U-S. ‘THE FARMER’S ALMANAC’ HAS AN ONLINE FALL FOLIAGE MAP TOO. THESE MAPS AREN’T PERFECTLY ACCURATE. SUMMER HEAT AND RAINFALL CAN ALTER THE TIME FRAME A BIT... BUT THEY CAN GIVE YOU A GOOD IDEA OF THE BEST TIME TO GO ‘LEAF-PEEPING.’ _________________________ TEASES: FALL IS CALLING! LEARN ABOUT AN ONLINE TOOL THAT COULD HELP YOU BECOME THE ULTIMATE LEAF-PEEPING PRO! **** THIS FALL... SEIZE THE OPPORTUNITY TO WITNESS MOTHER NATURE’S MASTERPIECE! WE'LL TELL YOU ABOUT AN ONLINE TOOL THAT HELPS CALCULATE THE PRIME TIME TO GO LEAF-PEEPING. **** GET YOUR CAMERAS READY! FIND OUT WHEN AND WHERE FALL COLORS WILL BE POPPING THIS FALL! **** EXPERIENCE THE MAGIC OF FALL WITHOUT SPENDING A FORTUNE. WE'LL TELL YOU ABOUT A TOOL THAT CALCULATES THE BEST TIMES TO GO LEAF-PEEPING.

VO/SOTS:

STORY FORMAT: VO/SOTVOs, VO & Teases below OPTION #1: VO/SOTVO {**ON CAM**} IF YOU'RE LOOKING FOR SOMETHING FUN TO DO THAT DOESN'T COST A LOT OF MONEY... YOU COULD GO LEAF-PEEPING! {**VO**} BUT HOW DO YOU KNOW WHEN THE PERFECT TIME IS TO SEE THOSE FALL COLORS ON FULL DISPLAY? AN ONLINE TOOL USES DATA TO PREDICT WHEN COLORFUL LEAVES WILL REACH THEIR PEAK IN DIFFERENT PARTS OF THE COUNTRY. [CG: Brittany Betts, SmokyMountains.com] {**SOT**} “It was created mostly to give vacationers the ability to see an accurate depiction of when the leaves would change colors so that they knew when to visit.” [OUTCUE: KNEW WHEN TO VISIT.] [TRT: 10] {**VO**} A COMPANY THAT MANAGES VACATION RENTALS IN THE SMOKY MOUNTAINS CREATED THE TOOL BUT IT PREDICTS PEAK COLORS ALL OVER THE COUNTRY. [CG: SmokyMountains.com/Park] LOG ONTO SMOKY MOUNTAINS DOT COM... FORWARD SLASH PARK TO SEE WHEN FALL COLORS WILL BE ON FULL DISPLAY IN YOUR NECK OF THE WOODS. OPTION #2: VO/SOTVO {**ON CAM**} IF YOU'RE LOOKING FOR SOMETHING FUN TO DO THAT DOESN'T COST A LOT OF MONEY... YOU COULD GO LEAF-PEEPING! {**VO**} BUT HOW DO YOU KNOW WHEN THE PERFECT TIME IS TO SEE THOSE FALL COLORS ON FULL DISPLAY? AN ONLINE TOOL USES DATA TO PREDICT WHEN COLORFUL LEAVES WILL REACH THEIR PEAK IN DIFFERENT PARTS OF THE COUNTRY. [CG: Brittany Betts, SmokyMountains.com] {**SOT**} “I think seeing the beauty that nature can offer in these different destinations is something that vacationers really value, especially because it doesn't cost them anything for the most part.” [OUTCUE: anything for the most part.] [TRT: 12] {**VO**} A COMPANY THAT MANAGES VACATION RENTALS IN THE SMOKY MOUNTAINS CREATED THE TOOL BUT IT PREDICTS PEAK COLORS ALL OVER THE COUNTRY. [CG: SmokyMountains.com/Park] LOG ONTO SMOKY MOUNTAINS DOT COM... FORWARD SLASH PARK TO SEE WHEN FALL COLORS WILL BE ON FULL DISPLAY IN YOUR NECK OF THE WOODS. OPTION #3: VO IF YOU’RE LOOKING FOR SOMETHING FUN TO DO THAT DOESN’T COST A LOT OF MONEY... WHY NOT GO ‘LEAF-PEEPING?' {**VO**} GRAB A PUMPKIN SPICE LATTE... HIT THE ROAD... AND SOAK IN THAT STUNNING FALL FOLIAGE AS THE TREES CHANGE COLORS. BUT WHEN IS THE *PERFECT* TIME TO GO? THERE’S AN ONLINE MAP WHICH USES DATA LIKE TEMPERATURE... PRECIPITATION... ELEVATION... AND LOCATION... TO PREDICT WHEN FALL COLORS WILL REACH THEIR PEAK. [CG: SmokyMountains.com/Park] LOG ONTO SMOKY MOUNTAINS DOT COM... FORWARD SLASH PARK... AND THIS TOOL WILL TELL YOU WHEN FALL COLORS SHOULD BE PEAKING WHEREVER YOU'RE HEADED. TEASES: FALL IS CALLING! LEARN ABOUT AN ONLINE TOOL THAT COULD HELP YOU BECOME THE ULTIMATE LEAF-PEEPING PRO! **** THIS FALL... SEIZE THE OPPORTUNITY TO WITNESS MOTHER NATURE’S MASTERPIECE! WE'LL TELL YOU ABOUT AN ONLINE TOOL THAT HELPS CALCULATE THE PRIME TIME TO GO LEAF-PEEPING. **** GET YOUR CAMERAS READY! FIND OUT WHEN AND WHERE FALL COLORS WILL BE POPPING THIS FALL! **** EXPERIENCE THE MAGIC OF FALL WITHOUT SPENDING A FORTUNE. WE'LL TELL YOU ABOUT A TOOL THAT CALCULATES THE BEST TIMES TO GO LEAF-PEEPING.

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STORY FORMAT: Web/Print Article WORD COUNT: 483 WRITTEN BY: Rebecca Guldberg HEADLINE: AN ONLINE TOOL PREDICTS THE BEST TIME TO GO LEAF-PEEPING __ The web site uses different types of data including temperature, precipitation, elevation and location to determine when Fall colors will reach their peak. __ As our temperatures become cooler and the days grow shorter, nature also puts on a dazzling display-- an explosion of changing fall leaves that turn to a vibrant red, orange and yellow. So pull through the drive through of your favorite coffee shop and grab a Pumpkin Spice Latte before hitting the road because "Leaf-Peeping" as it's called, is one of the most affordable and relaxing activities you can enjoy. Timing is everything when it comes to leaf-peeping and Brittany Betts knows it. She handles marketing for a vacation rental company in The Smoky Mountains of Tennessee. She says her company noticed that many of their visitors wanted to time their trips when the fall leaves were changing, so they developed an online map that predicts the peak times when fall colors are at their best nationwide. "The map was created mostly to give vacationers the ability to see an accurate depiction of when the leaves would change colors so they knew when to visit," Betts explains. She says they worked with a data analytics company which measures temperatures, precipitation, elevation and location. It uses this data to predict when and where the leaves will be at their most vibrant throughout the country. You can check your favorite leaf-peeping location at SmokyMountains.com/Park. "The map offers a visual prediction of peak foliage times across the United States," Betts says. "It's a valuable resource for anyone looking to experience the best of fall." One of the best parts about leaf-peeping is its accessibility. Unlike other travel experiences that can be costly, enjoying fall foliage is practically free. Leaves tends to change from mid-September to early November, depending on the location. To truly appreciate fall foliage, it helps to understand the science behind the stunning colors. The secret lies in chlorophyll, the green pigment responsible for photosynthesis which feeds the trees during the warmer months. As fall approaches and temperatures drop, chlorophyll breaks down, revealing the hidden red, orange and yellow pigments in the leaves. This transformation provides a survival strategy for trees to conserve energy through the winter months. To get started, visit SmokyMountains.com/Park and explore their interactive fall foliage prediction map. You can also check resources like The Farmer's Almanac, which offers a fall foliage map with a broader look at regional trends. While no map can predict the exact timing with complete accuracy - factors like weather can influence leaf changes - they do provide a reliable guide to help plan your leaf-peeping travels. Happy leaf-peeping!

ONLINE TOOL HELPS PINPOINT PERFECT LEAF-PEEPING TIME

WEATHER WATCH, LIFE HACKS, TRAVEL

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SOCIAL MEDIA CAPTIONS: 🍂 Fall in love with nature’s colors! Discover the best time to see peak foliage with an online tool. #LeafPeeping #FallColors #AutumnVibes #TheStoryPros Looking for a budget-friendly adventure? 🍁 Use an online map to catch the most vibrant fall colors near you! #FallFoliage #BudgetTravel #LeafPeeping #TheStoryPros Get your cameras ready! 📸 Find out when and where the leaves will be at their most colorful this season. #FallFun #AutumnColors #TravelTips #TheStoryPros Experience the magic of fall without spending a fortune. Check out this guide to peak leaf-peeping times! 🍃 #FallLeaves #TravelOnABudget #NatureLovers #TheStoryPros Wondering when those gorgeous fall hues will be at their best? 🍂 An online tool has you covered! #PeakFoliage #AutumnAdventure #LeafPeeping #TheStoryPros Plan your fall getaway with ease! 🌟 Use this map to see when the leaves are at their most stunning. #TravelSmart #FallColors #AutumnGetaway #TheStoryPros Catch the best of fall’s vibrant colors with this tool that may help you become a leaf-peeping pro! 🍁 #FallTravel #LeafPeeping #AutumnMagic #TheStoryPros Fall is calling! 🍂 Find out the prime time for foliage and plan your perfect autumn adventure. #FallFoliage #NaturePhotography #TravelTips #TheStoryPros Love autumn hues? Use this map to pinpoint the best leaf-peeping spots and enjoy fall’s beauty on a budget! 🍃 #AutumnVibes #LeafPeeping #FallColors #TheStoryPros Make the most of fall with our guide to peak foliage times. 🍁 Perfect for a day trip or weekend getaway! #TravelGuide #FallFun #LeafPeeping #TheStoryPros
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